Anat Ben Yosef
Western Region USA
Israel Ministry of Tourism
MARKETING ISRAEL IN A WORLD OF UNCERTAINTY
Ms. Ben Yosef's presentation will introduce the Israel Ministry of Tourism and its activities in North America. It will present the methods that the Israel Ministry of Tourism uses in their marketing efforts to promote Israel as a tourism destination, given the current situation and happenings in the tourism world.
Anat Ben Yosef is the Israeli Consul for Tourism, Western Region USA and the director of the Israel Government Tourist Office (Western Region) at the Israel Ministry of Tourism.
Her main target is representing the State of Israel and marketing it as a Tourism destination.
Anat's skills and areas of expertise include Marketing and Advertisement, Business Development and of course Tourism. She earned her Bachelor of Arts (B.A.) degree in Political Science and Communications from the Tel Aviv University (Israel). She also completed a Master of Business Administration (M.B.A.) in Marketing and Advertising from Ono Academic College (Israel) and she undertook some additional graduate work in the field of North American Studies at the University of Cologne (Germany).